We live in a new world. It’s a world where you can rob a store, flee, and then assault a police officer and then be made a hero and a martyr. What a world! Why, when I was a boy, we respected the police and trusted that the good guys would keep the bad guys at bay each night. But alas, this isn’t 1960, and for some reason, the thugs and government cheese eaters have begun to take precedent over the hard-working Americans.
I’m not complaining (at least not in this post). This isn’t an anti-black, anti-criminal, anti-thug blog. I’ve been through all of the ugliness of America’s past and at each turn, I’ve made money because I don’t dawdle and don’t get caught up in the politics. I find ways to make money. I find ways to profit.
Inevitably, the ‘victims’ and the families of the Michael Brown debacle will call out “why didn’t you shoot our criminal in the leg?!” “Why didn’t you shoot our robber in the hand?!” “Why didn’t you Tase the monster who had no regard for the law or rules of society?!” These are great questions asked by silly people who have never subscribed to the American way of life. While I am a child of education and common sense, I understand that life isn’t a videogame in which I can aim at a hand or a leg in a microsecond and shoot it to win the day. No. I am a 50-something tax-paying citizen who has no problem admitting that if a monster like Michael Brown punched me and robbed me, that I would probably fold and collapse like a deflated balloon. Luckily, my police officer son has educated me enough that if I was to ever find myself in a situation like this, that I would be carrying a gun to protect myself and I would unload it over and over until the threat was over to protect my life and property.
Enough about hypotheticals! So while I’ve written about Taser $TASR in the past and the use of their “lightning stun guns,” things have changed considerably since then. Now they’re in the camera and videotaping industry (and we’ve seen how well GoPro $GPRO has been). While America (especially the non-taxpayers) has cried for every cop to be outfitted with a camera, can you guess which company has shockingly shifted their focus from Tasers to cameras? Bingo.
According to good old Google $GOOG, the top 10 most populated cities in America as of July 2015 are as follows:
- New York City (x)
- Los Angeles
- Houston (x)
- San Antonio (x)
- San Diego
- San Jose
Of these 10 big wigs, 70% have already signed contracts with Taser for their body camera program (the ones who have not are marked with the x). Most of the deals have started small (i.e. Dallas has purchased 400 cameras with a commitment to buy more even though they have 2,100 patrol officers). That leaves room to purchase more. That leaves room for more profit.
So I’m making a buy recommendation for three reasons, and one of those reasons isn’t readily available information. The first is that many of the 70% of departments that have signed on with Taser for their body cams haven’t outfitted their entire fleet and will soon buy more. That leaves room for growth. Secondly, each and every single officer with the Taser body cam rings up $1,200 a year profit for a mandatory subscription to Taser’s Evidence.com website, where officers can upload and store their videos. The final reason I’m buying is that the biggest city in all the land is actively looking for a body camera system after the Eric Garner fiasco (fiasco in that we are bending a knee to a criminal that fought the police) and that they are possibly considering Taser.
If that’s the case (and it is based on a Dallas PD sergeant who met with NYPD) then if NYPD decides to outfit their 35,000 patrol officers with the cameras and the subscription to Evidence.com, then Taser will bring in crazy profits based on a system and platform they already have in place. New York City alone has the following potential:
35,000 cameras/warranties = $1,361.20/officer (+$47,642,000)
35,000 subscription to Evidence.com yearly = $1,200 (+$42,000,000, repeating)
These numbers are NOT built into the current stock price, even though it has ascended 196% in the last year. The stock increased 5.41% on Thursday, July 16th, 2015 just on the news alone that Fresno PD had subscribed to their program. How many officers do you think Fresno PD has? If you guessed 708 sworn, then you’d be correct. So if the stock popped on them subscribing to Taser, how high do you think it will be once NYC signs the deal?
Our world has made it clear that police are the problem, and not the rule-breakers, the robbers, or the burglars. Therefore, Taser has stepped up to help ‘police the police’ and adapt to this new world. Even though the thugs scream the loudest and their families insist the sinners were angels, Cash Bauer has found a way to make some money from these troubling times. Taser stock is at all-time highs along with police mistrust and a neutered government. Why not profit while you can?