Turn Michael Brown into Michael Green! $TASR $GOOG #blacklivesmatter

We live in a new world.  It’s a world where you can rob a store, flee, and then assault a police officer and then be made a hero and a martyr.  What a world!  Why, when I was a boy, we respected the police and trusted that the good guys would keep the bad guys at bay each night.  But alas, this isn’t 1960, and for some reason, the thugs and government cheese eaters have begun to take precedent over the hard-working Americans.

I’m not complaining (at least not in this post).  This isn’t an anti-black, anti-criminal, anti-thug blog.  I’ve been through all of the ugliness of America’s past and at each turn, I’ve made money because I don’t dawdle and don’t get caught up in the politics. I find ways to make money.  I find ways to profit.

Inevitably, the ‘victims’ and the families of the Michael Brown debacle will call out “why didn’t you shoot our criminal in the leg?!”  “Why didn’t you shoot our robber in the hand?!”  “Why didn’t you Tase the monster who had no regard for the law or rules of society?!”  These are great questions asked by silly people who have never subscribed to the American way of life.  While I am a child of education and common sense, I understand that life isn’t a videogame in which I can aim at a hand or a leg in a microsecond and shoot it to win the day.  No.  I am a 50-something tax-paying citizen who has no problem admitting that if a monster like Michael Brown punched me and robbed me, that I would probably fold and collapse like a deflated balloon.  Luckily, my police officer son has educated me enough that if I was to ever find myself in a situation like this, that I would be carrying a gun to protect myself and I would unload it over and over until the threat was over to protect my life and property.

Enough about hypotheticals!  So while I’ve written about Taser $TASR in the past and the use of their “lightning stun guns,” things have changed considerably since then.  Now they’re in the camera and videotaping industry (and we’ve seen how well GoPro $GPRO has been).  While America (especially the non-taxpayers) has cried for every cop to be outfitted with a camera, can you guess which company has shockingly shifted their focus from Tasers to cameras?  Bingo.


Taser $TASR cameras issued to police officers nationwide

According to good old Google $GOOG, the top 10 most populated cities in America as of July 2015 are as follows:

  • New York City (x)
  • Los Angeles
  • Chicago
  • Houston (x)
  • Philadelphia
  • Phoenix
  • San Antonio (x)
  • San Diego
  • Dallas
  • San Jose

Of these 10 big wigs, 70% have already signed contracts with Taser for their body camera program (the ones who have not are marked with the x).  Most of the deals have started small (i.e. Dallas has purchased 400 cameras with a commitment to buy more even though they have 2,100 patrol officers).  That leaves room to purchase more.  That leaves room for more profit.

So I’m making a buy recommendation for three reasons, and one of those reasons isn’t readily available information.  The first is that many of the 70% of departments that have signed on with Taser for their body cams haven’t outfitted their entire fleet and will soon buy more.  That leaves room for growth.  Secondly, each and every single officer with the Taser body cam rings up $1,200 a year profit for a mandatory subscription to Taser’s Evidence.com website, where officers can upload and store their videos.  The final reason I’m buying is that the biggest city in all the land is actively looking for a body camera system after the Eric Garner fiasco (fiasco in that we are bending a knee to a criminal that fought the police) and that they are possibly considering Taser.

If that’s the case (and it is based on a Dallas PD sergeant who met with NYPD) then if NYPD decides to outfit their 35,000 patrol officers with the cameras and the subscription to Evidence.com, then Taser will bring in crazy profits based on a system and platform they already have in place.  New York City alone has the following potential:

35,000 cameras/warranties = $1,361.20/officer  (+$47,642,000)

35,000 subscription to Evidence.com yearly = $1,200  (+$42,000,000, repeating)

These numbers are NOT built into the current stock price, even though it has ascended 196% in the last year.  The stock increased 5.41% on Thursday, July 16th, 2015 just on the news alone that Fresno PD had subscribed to their program.  How many officers do you think Fresno PD has?  If you guessed 708 sworn, then you’d be correct.  So if the stock popped on them subscribing to Taser, how high do you think it will be once NYC signs the deal?

Our world has made it clear that police are the problem, and not the rule-breakers, the robbers, or the burglars.  Therefore, Taser has stepped up to help ‘police the police’ and adapt to this new world.  Even though the thugs scream the loudest and their families insist the sinners were angels, Cash Bauer has found a way to make some money from these troubling times.  Taser stock is at all-time highs along with police mistrust and a neutered government.  Why not profit while you can?

Cash Returns to Your Lives…and Pockets $NTDOY $DIS $ATVI

I’ve been gone for a while.

I’ve ignored your emails, your calls, your knock-knocks at my door (befuddled how you bypassed gate security, even after I instituted a new staff).  You’ve tweeted $TWTR, you’ve Facebooked $FB, you’ve tried to Skype me like some high end camgirl.  I’ve been away, Gentle Investor.

For what reasons I’ve been gone matters not, though I have popped my head above the surface in the last few months telling you I went “all-in” on Tesla $TSLA on 8/5/14 just like I went all in on Las Vegas Sands $LVS in March of 2009 (that was on Twitter @CashBauer, I thank you).  That move alone has me up 13% which is better than any tip your elevator guy, broker, neighbor, or trading buddy has told you.  If you’re new to me, I’ve been in (and preaching Tesla) since the car fires back in 2013.  For reference, please read “A Mess-la at Tesla?! $TSLA $AAPL $BA” at http://atthemoney.com/tesla/ , published on 10/3/13, which puts my initial investment up +55%.

But I’m not here to pat myself on the back.  You already know who I am.  You’re here, aren’t you?  You don’t need to see pictures of my 10-month old decked out in only Ralph Lauren $RL.  You don’t need to see my extravagant vacations to Vegas at the $WYNN “just for a night.”  You don’t need to see the Range Rover I or the Range Rover II.  No.  You just need to peruse my past articles and tweets to see what up with that (https://screen.yahoo.com/movies-000000505.html).  $YHOO

So forgive the long introduction rant, but obviously I’ve emerged from my cocoon because I’ve found something.  Yes, the market is the highest it’s ever been.  Yes, we think America is BACK!  Yes, baseball is entering the postseason and YES NFL is starting!  Things could never be better, right?

This is where you tread very, very carefully, Gentle Investor.  For the most part, the investing community has chosen to ignore Rootin’ Tootin’ Putin.  They’ve chosen to forget Ice Ice ISIS.  They’ve forgotten our country can be so easy divided by the killing of a robbering thug by one of our hero police officers.  This is all TROUBLE and it’s being ignored.  For me, that means I won’t invest in any of these high multiple stocks.  This means that while I researched my picks before, now I will RESEARCH my picks.  After all, every investment is my livelihood, is it not?  Isn’t it yours too?

So isn’t it bizarre that the stock I come out of the woodwork for is…Nintendo $NTDOY?!  The bronze or runner up finisher to the Xbox One $MSFT and the Playstation 4 $SNE is the subject of my come back post?!  SAY WHAT?!

But as I was browsing the Amazon $AMZN best-sellers today in the videogame bracket, I noticed that 9 of the top 20 best-sellers in the video game section as a whole (8/30/14) belonged to Nintendo.  How is that possible?  Despite Sony and Microsoft releasing brand new systems that have dominated the industry over the last 6 months (with the Wii U failing), how is Nintendo somehow controlling the best sales meter we currently have in Amazon?

Amiibo.  I can’t pronounce that.  I’m an older gentleman alive during the Korean War.  But I’m a gamer and I know more than your famous CNBC pundits who “live through their kids.”  But this Amiibo is basically a plastic figure that unlocks portions of a master game (which also costs money).  Guess who else did this?  Activision $ATVI did it with Skylanders.  Disney $DIS did it with the Infinity.  And guess what?  PROFITS SOARED.

Breaking this phenomenon down to its simplest form, let’s imagine a middle class child’s birthday party.  Let’s say they love Disney Infinity and the entire Disney Universe.  They ask Uncle Don and Grandma Vi for the videogame and both relatives rightfully balk at today’s industry standard of a $59.99 MSRP.  Guess what they don’t balk at?  A $14.99 in-hand toy/figurine that unlocks chapters and adventures within a game.  It’s like buying content within an iPhone ($AAPL) game!   It’s JUST a few bucks (plus the little bastard gets a figurine), and JUST a few clicks.

And don’t you think that Disney and Activision have ramped up their advertising?  Don’t you think that Nintendo soon will?  Mario is more popular than Spyro the Dragon, though I’d argue Princess Elsa is more popular than Princess Peach…but Nintendo owns a generation that began back in 1986!

Which name do you recognize first?

Mario or Roller Brawl?
Donkey Kong or Twin Blade Chop Chop?
Pikachu or Fire Kraken?

Nintendo has the fan base and the characters built in.  There’s no need to roll out a campaign to familiarize and educate the public with their figures.

So while both Activision and Disney have done WAY more campaigns than their figurine toy unlockings (FTU) in the past few years, maybe we could look at both of the company’s charts since they instituted them?  Yes, there’s been Captain America and the ramp up for Star Wars and other amazing opportunities for both companies, but let’s just take a little peek.



Since Activision unleashed Outlanders on 10/13/11, their stock is up +82.2%.  Since Disney unleashed the Infinity platform in August of 2013, their stock is up +37.52%.  YES they had other things at play!  YES other games triumphed!  But don’t we think the FTUs might have had a role?

Nintendo is very, very close to its one year lows ($12.93 on 5/8/14).  Seeing they are about to release their assault of FTUs on 12/31/14 and that the pre-orders are already eclipsing amazing Christmas games has me willing to put some of my funds into them.  Yesterday Nintendo even announced their new 3DS handheld will let you be able to put one of these stupid little Amiibo things right on it!  That’s how much they believe in it.

Cash Bauer is a buyer under $14.25…I’m even looking at moving some of my Tesla funds into them.  I’ll see you at the money.  Hope you like the new domain name!

Keep or #Lego Your Target Holdings? $TGT $COST $WMT

It’s been a while since my fingers have tickled this ebony keyboard, dispensing my free advice or intellect to anyone who would listen. I’ve lived my life wearing many masks…pauper, gawazillionaire, land baron, real estate investor, stock market prodigy, CEO. Through every job and every mask, I’ve learned important lessons that form the foundation for the next direction I need to move in to make more money and be more successful.

I have sat on boards and owned a few small companies in the past. But when one of my friends who respects my work ethic and brain came to me and asked me to help turn around his small business, I found yet another venture. Just like Jon Taffer of Bar Rescue or Marcus Lemonis of The Prophet, I invested some money into this business that I feel could really take off…if I can get the ship back on course.

So I’ve been on my hands and knees scrubbing shelves. I’ve front and faced. I’ve put systems in place and worked on advertising. I’ve mopped. I’ve scrubbed. I’ve done a ton of this while employees sit and watch me while eating at the register.

What I’m getting at is that I know the value of a dollar. I remember when I lived paycheck to paycheck how everything around me (my time, my family life, my dreams and goals) each had a value. If I wanted to buy a fancy new tie for work at the carlot (oh young, naïve Cash), I knew that I had to work x amount of hours. I knew that if I wanted to save up for an exotic trip to the Texas coast (sigh), I would have to work y amount of hours. If I sacrificed those things, then I could have the most valuable asset of all…time. The fact that the mantra TIME IS MONEY is still mentioned so often is no coincidence.

Our country’s issue is that no one understands the value of a dollar anymore. Too many people get handouts or eat government cheese and work no longer equals money. You can have more money today than I ever did growing up just by sitting on your couch popping out babies.

If you don’t think companies take advantage of this, let’s look at today’s Target $TGT ad. On some of their most popular toys (Star Wars Legos $DIS) they’re offering buy one, get one 40% off. As I went with the baby on a morning stroll through Target (8am on a Sunday, mind you), parents loaded up their shopping carts with Legos. They didn’t compare prices with competitors. They didn’t pay attention last week when Legos were already cheaper than they were today. They didn’t pull up Amazon $AMZN to see that the Legos were already almost 40% off without having to buy one. You can say what you want about my observation, but I promise you are aren’t in the Golden Age of America just yet where you can throw $10-$20 extra bucks out the window on toys, right?

So this might be a nice little buying opportunity for Target, if you like business practices like this. Last week the toy was $15. This week the toy was $20 but you get 40% off a second marked up toy! The old bait and switch! Based on my microcosm of a study (one product in one store on one day), Target should be making some major bank. They have convinced the consumer that you must buy this STUFF this week and load up as much as you can!

The stock is down almost 12% since the beginning of the year, and a chunk of that came from their security breach and a plethora of other issues. I recommended them not too long ago (Does Target SwimSUIT You for Value?! $TGT $WMT $COST www.AtTheMoney.com/swimsuit) in February based on them paying attention to the NOW. Since that blog, the stock is down less than 1% so the opportunity is still there.

Sneaky and shady ways like the Lego anecdote usually lead to profit. Hate me all you want, but in the end, I just care about that sweet, sweet, green, no matter how a company is making it (almost). I still have a BUY on Target, a BUY on Costco $COST, and a hold on Wal-Mart $WMT (though I’m paying extra attention to their current Sam’s Club expansions across the Southwest).

I’ll see you at the money.

It’s Not Yet Time for Stock Spring Cleaning! $WWE $GE $YELP

Gasp!  Guffaw!  Whammy!  No matter what you have in your portfolio, you’ve been the Undertaker to Brock Lesnar this past week $WWE.  You’ve been the Gators to the Huskies.  The Badgers to the Wildcats!  The ocean to Flight 370!  Buffering to HBO GO!  You’ve even had a worst first week than my own fantasy baseball team, Goldschmidt Happens (which accumulated a horrendous 4.96 ERA in Week 1).  You.  Have.  Been. Violated.

So where do we go from here?  Is it 2008 again?  Are we doomed?  What’s the next step?  ARE YOU FREAKING OUT?!

I’m not at the moment and I’m going to tell you why.  Yes, I have lost tens of thousands of dollars in the last three trading days.  Yes, I have an additional amount of sweat upon my bald brow as I open up my portfolio.  Yes, I have made mistakes by buying into dips a little too early before stocks dip more.  But until I see one measure change on my stock market barometer, THIS GUY isn’t going to freak out.  That measure is General Electric $GE.

You can read my past 150+ blogs to see how much I value GE as a Stalwart Beast.  It’s the pulse of America, the pulse of the market, and the closest you can have to a diversified mutual fund in the form of a stock.  So let me present you with how the most loved, the most diversified, the most common traded stocks, and how they have acted over the last month.  Be warned Cash-ists…it ain’t pretty.


So yes, growth and risk and tech and almost everything else is bleeding worse than guests at the Red Wedding #GoT.  No bother.  The barometer of the market, General Electric, has only lost a mere 1%.  To me, this shows there was a sell-off and there was fear.  Mr. Main Street was even talking about the stock market, and we can’t have that.  After all, it’s common knowledge amongst us traders that the only time to truly panic is when our elevator boy starts giving us stock tips.  Well, the past month should have rattled enough cages to get rid of those in the market who thought they could just jump in and make money without due diligence.  This isn’t 2008.  This isn’t 2009.  There are opportunities here.

If you scan my past blogs, you’ll see that I encouraged you to up your cash positions a few months ago.  I myself was sitting around 30% cash (up from 20%).  With recent opportunities, I’ve dipped in my toes and nibbled on positions like Salesforce $CRM, Zulily $ZU, and Facebook $FB, which are companies I’ve always wanted, but missed past opportunities.  Granted, I didn’t always buy in the perfect position—but no one can time the market, so when GOOD companies suffer from BAD markets, I see value.  I see opportunity.

Old Cash Bauer never TELLS you what to buy, but lets you know my thoughts and lets you know what I plan to buy.  Yelp $YELP.  Facebook.  Twitter.  And on and on.

When General Electric begins to plummet, so will my heart and my investment strategy.  Until then, I will keep looking for GREAT companies to miss earnings, panic at the market, and other opportunities to buy when everyone else is selling.  This isn’t Spring Cleaning, my friends.  This is fear.  This is sweet, unadulterated fear.  And it’s time to ready your buys.

When I’ll Buy the Banks $WFC $JPM $C $ALLY

We have a place here in Dallas called the King Spa and Sauna.  It’s the largest venue of its type and boasts 9 different exotic Asian-themed saunas.  For instance, one sauna is a pyramid coated in 32 karat gold that helps remove toxins.  One is adorned by salt rocks and one helps tighten the skin at a blustery 35 degrees.  I went inside one that can literally be described as a HELL KILN, as I walked into a room that was 180 degrees and was so hot that I could barely breathe…until I could.

I emerged a new man…a phoenix from the ashes.  Sinuses gone, toxins removed, and a clear head prevailed.  The bad stuff had been removed and I felt reinvigorated after hours without a cell phone, without markets and high-frequency trading, without worrying about Apple $AAPL or Tesla $TSLA.  I mean, what is it about a plus size man being free to walk around semi-nude amongst only Korean-speakers that feels so free?

Sure the place is a little too kitschy for my own good.  I didn’t really let any of my colleagues know I was going.  I mean, at one point, I rested my neck on a wooden head rest as a mine cart of 800-degree stones was brought in on an ancient pulley system.  I mean, I PAID TO DO THIS.  I PAID TO BURN IN A FIERY PIT OF HELL.

In my spiritual Zen, I realized that I’m not currently invested in any banks.  I realized that the big old money makers weren’t making me any money.  Sure, I owned Bank of America $BAC sub-$7 and yes, I bought in Wells Fargo $WFC back when Warren let us know about his stake…but for a long time, I have been out.

Why is that?  Any well-diversified portfolio should definitely have a financial institution in it.  I figured the spotlight would once again be on the sector with the upcoming Ally Financial IPO $ALLY.  So why doesn’t Cash Bauer own banks now and what will it take for him to invest in them?

I drone on a bit, but I’ll buy the banks when I see two things.  Firstly, the minute our maiden Yellen announces that mortgage rates increase, I’ll be running to a computer.  Sure the market will dip on this “awful” news, but she will literally be talking about adding percentages and income to a bank’s bottom line.  This WILL happen, and I’d guess it does before the end of 2014.  I think that I’d be hard-pressed to find a better growth or Stalwart Beast than a bank.

The other thing I want to see is local bank closures.  We don’t need three Chase $JPM branches within three miles of each other.  While each branch offers an opportunity for profit and customer additions, it must also be constantly staffed and paid for.  There are way too many branches within certain areas of town.  ATMs are great—you can deposit and withdraw without paying a human being a salary.  But the costs of maintaining a branch are far too high for such small areas.  These are pre-recession problems that will need to be fixed.

I guarantee that rates will increase before we see closures, and that will be my first dabble.  I’m anti-Jaime Dimon for the whale scandal, but pro Bank of America $BAC for the solid comeback they’ve had, pro-Wells Fargo because Warren Buffett can do no wrong, and I’m anti-Ally because of the government involvement.  Citi $C in my eyes is the new RadioShack $RSH of banks.

Where do you bank?  What are your thoughts?  Who is your mortgage with?  What’s your dividend yield?  Figure out if you agree with my thoughts and then answer those questions.  I’ll patiently be waiting for a change to see when it’s time to invest.

Keep Calm, Keep Buying On $ZU $CRM $PLUG

Oh what a day to see some cracks in the market!  I have been monitoring two of my favorite stocks (Zulily $ZU and Salesforce $CRM) over the course of the last few weeks, and finally, FINALLY bit on them yesterday, buying them at the limit purchases that I felt were worthy and a bargain…a bargain if the market kept moving like it had been.

But the best laid plans of mice and men often go awry, and I’ve lost 4.75% and 3.86% respectively over the course of the last two days.  But I’m a long term player and while I was a little rattled today, I know that these two companies are pristine and will one day make me back those minor losses (even if those extend in the morning).  I don’t know what kind of a trader you are, but I personally beat myself up when I buy into a loss.

Every few moments, I run the numbers to see how much I WOULD have lost or WOULD have gained if I had just been even more patient.  I tell you this because if you’re a newer trader, I need to let you know that this obsession and this frustration never go away.  But unless you’re a time traveler or a psychic, you can never time the market.  You can only study and research and find what entry point works for you.  Again, when Salesforce hits $70 in 6 months, I’ll laugh over these minor losses.  But for now, the red is real.

Many of you who read my blog weren’t around for the 2008 crash and only watched from afar.  But every morning, traders woke up wondering if this was the day things would turn.  Was there any green pre-market?  Was there any hope on the horizon?  And while many bought as stocks slipped down, down, down, there was no guarantee things would ever get better.  Many averaged out their positions only to take even more baths as the price fell even more.  As someone who observed (but didn’t enter) the market until one lucky day, I share some of the frets and worries you might share on days like today.

Stocks show bearish technicals.   Your favorite pundits mention “froth” and “overbought” every other sentence ($PLUG, $FCEL– more like Fuel-SELL, amiright?!).  The IPO market has gone absolutely insane.  What if things keep getting worse and we lose everything?

You’ve thought of that, haven’t you?  By investing in the stock market, you can lose everything you have ever worked for.  Those long shifts, that hard-earned overtime…that money can disappear if you invest in the wrong stock or buy at the wrong time.  That happens.  Fortunes and bankruptcies happen.

I’ve been on the right side of things for so long (as have my fellow traders and advisors) that I feel compelled to remind you that there can be dark times.  Stocks can go to zero and companies can cease to exist.  But to come back to the beginning of the blog, I know that strong companies like Zulily and Salesforce will suffer as the market suffers…but if they’re a strong and dominant company (i.e. the next Amazon $AMZN or the king of the Cloud), they’ll whether the storm.

Have your cash position ready.  Know the list of names you want to own.  The road may be bumpy, but it opens up to a safe and clean pasture (or cash-ture if you will).

As a side note, my 2-year contract with my former company for blogs has ended and not been renewed, therefore I will soon be moving to www.CashBauer.com.  I am grateful for my time with AtTheMoney.com and wish them nothing but the best.

Putin on the Ritz & Making Money During War! $BA $PCLN $AAPL

War?  What is it good for?  BUYING STOCKS AT LOW PRICES!

Sure, you may have not even been born when that actual song came out, but nevertheless, my version is more pertinent for these upcoming days and weeks.  The world is in some hot water, my friend.

Do I think old rootin’ tootin’ Putin will advance?  NO.  But to be fair, I also rationally never thought that Lost would end the way it did, despite my hundreds of other rational and possible theories.  We are in an amazing time.  We might be on the brink of an absolute collapse of modern civilization (i.e. World War III) or just another buying opportunity for the United States stock market.  As an educated, above-average intelligenced gawazillionaire within the American economy, I’m going with the stance that this is a buying opportunity.  As I presented in a previous blog earlier this month that I, as an educated brainiac, rationalize that a leader of a country in the midst of peace and of the real world, would never ever ever start a new worldwide war.  But hey, that’s just me, and if you think different, then do the opposite of what I say.

Either way you look at it, I am taking some money off of the table.  I’m only selling those stocks where I have slight gains (0 to +5%) that I’ve had long enough that just didn’t pan out.  No Stalwart Beasts ($WMT, $TGT, $GE) of course—but several risk and growth stocks that definitely stand a better chance to go down with a worldwide crisis than others.

Fresh off of the worst week in a while, I’m definitely still in a buying mood for opportunity.  If a good company gets beat down enough by factors that don’t involve problems within their company, sales, or forecasts, then I’ll give a second look without Stalin (zing!).  But there are a few sectors I will run, sprint, vanish over the Strait of Malaca for, and here they are:

AIRLINES!  Good Lord, can you have a worse week for air travel?  You can’t turn on a TV without seeing minute by minute updates of Malyasia Airlines Flight 370 ($BA).  Sure things happen, but when an actual mystery unfolds before your eyes, you have even the most steadfast of travelers second guessing themselves before booking that next flight on American $AAL, Delta $DAL, or Southwest $LUV.  We always knew something like this has happened before, but to have this thrown in our face that here in 2014, where we communicate by touching a piece of glass that sends signals to outer space and back in a matter of seconds ($AAPL), that a plane could DISAPPEAR out of thin air!  Add this to innumerable cancellations and delays for the northeast ice storm over the past seemingly 100 years, and you have a sector that is plane trouble if war breaks out.

TRAVEL!  One of the stocks I took off the table earlier this week was Hilton $HLT.  I love the brand and the company but it’s been immovable since the IPO settled.  With tension in Russia (that looked a lot worse last Friday), travel seems out of the question at this point, especially to across the pond.  If troops are lined up at borders and we’re seeing militaries prepping, the last thing anyone wants to do is pack up their bags and go out for a bit of leisure.  “Oh honey, those nuclear weapon holding kooks over in Communist Russia are taunting the United States and about to gank Crimea from Ukraine without even asking!  Are you thinking Paris or the Hamptons?”  Listen for information about bookings, cancellations, and more while watching stocks like Travelzoo $TZOO (who have HORRENDOUS customer service), Priceline $PCLN, and Expedia $EXPE.

CRUISE LINES!  If war breaks out and troops are mobilized, how’d you like to be in the middle of the ocean with land a nice day or two away?  After all of the highly-publicized trouble Carnival $CCL has had in the last year, they might be prepping HUGE discounts.  I already let you know back in January that April is the prime month to book cruises (“Save a Ship-ton of Money by Buying and Investing Smartly $RCL $BP $TGT http://atthemoney.com/lifehack/), and that coupled with war talk could maybe even lead to the companies paying YOU to go on a cruise.  Not really, but you get the gist.

I’ve also cleared out several oil exploration plays and deepsea drilling stocks.  This just isn’t where I want to be with so much tension and so much unknown.  If the market falls, I’ll be there with a fistful of cash to jump back in or find more fruit bearing trees.  So if you hold these guys, keep a close close eye on them.  Set up your stop losses and be very, very weary.  Things can go bad quick, and while there are some shining Tsars in these sectors, they may be the first to feel the weight of the world if things go south.  And as you know, losing money and seeing red makes old Cash Bauer sickle to his stomach.  You can listen and take my advice, but if you ignore it, just Crimea river that you didn’t listen!

Shoe Detective $FL $NKE #HBO

This blog won’t work unless you imagine me speaking in a rambling, word-spacing, Matthew McConaughey Texas twang, so remember that.  We’re here to make some money in the stock market and the only way to do that is to start asking the right fucking questions.  So knock the Rust off of your tradin’ brain, and let’s investigate a company I feel offers some potential (potentiah, if you’re playing the accent game).

I never understand why anyone would ever buy something at full price.  One of my life mantras is that “everything, no matter what it is, will one day be on sale.”  Cars, houses, shoes…

While I have always loved brand named stocks like Nike $NKE and Under Armour $UA, I REALLY love the stores that sell those brands and more.  Those stores aren’t as specific.  On Nike’s website and stores you can only buy…Nike.  Those other all-encompassing stores seem able to discount through their own means (coupons, frequent buyer, point accumulation).  They can have their own in-house financing.  They can carry BOTH Nike and Under Armour and MORE.  One such store that’s been on my radar has been Foot Locker $FL.

I have a surely unpopular opinion as to why Foot Locker $FL has been surging as a Growth stock versus some of their competition, and I beg you to hear my argument.  Foot Locker is up +12.73% YTD and up +41.49% over the last year whereas competitors are nowhere close to these gains so they’re definitely doing something different and for the better.

Foot Locker markets towards minorities.  Before you guff and gaff about that statement (c’mon, it’s 2014 people), let me offer a bit of evidence:

Sneak attack? Release of Nike Air Jordan Gamma Blue 11s cause brawls in shoe stores nationwide (http://www.nydailynews.com/news/national/release-nike-air-jordan-gamma-blue-11s-brawls-shoe-stores-nationwide-article-1.1556245#ixzz2vesfXqog) 12/23/13

Fights break out in Florida over Nike shoe release (http://www.khou.com/video/featured-videos/Fights-break-out-in-Florida-over-Nike-shoe-release-140361163.html)  2/24/12

Pepper spray, fights break out over Nike Air Jordan shoes (http://latimesblogs.latimes.com/money_co/2011/12/nike-air-jordan-fights.html#sthash.ask0DlmV.dpuf) 12/23/11

Now before you stab me and put antlers in my head at the base of a tree, let me ask you to use your observational skills—don’t worry, I’ll help.  Note that all of the fights are over Nike shoes.  Note that this is a nationwide issue and note that it is consistently happening throughout time.  Now watch the embedded videos and let me know what you see.

I’m not saying that these fights are only minorities.  I’m not.  I’m just looking at reputable sources (LA Times, KHOU out of Houston, NY Daily News) and seeing their pictures and videos.  I call it like I see it.

The best thing for a stock investor about those “non-tax-payers” is that their priorities are wrong.  Like my police officer son says and sees each day, the inhabitants of the ghetto and projects often have the nicest TVs, rims, and videogame systems.  They get paid, and while living in government subsidized housing (courtesy of moi and you), they use their funds for silly possessions to gain status.  They don’t use Amazon $AMZN or price shop.  They’ve been raised on Foot Locker and know nothing else.  HEY.  Nothing wrong with that!  I just want to be on the receiving end of those funds…and that’s why I like Foot Locker.

Foot Locker is expanding and added 138 stores in 2013.  I personally have seen three pop up on my normal Dallas route and all of them are in parts of town that I normally don’t stop over for a glass of wine.  AGAIN, nothing wrong with that!  They know their customer and their demographic.

The conference call reiterated over and over how the NBA and basketball leads their sales charge and we are well into the midst of another NBA season.  This stock isn’t likely to go down any time soon (short of a correction) so you might want to put this one in your drawer for an arid Louisiana afternoon.

Wake Me Up, Before You $GOGO $AAL $DAL

I recently did something I’m not proud of.  In fact, I have barred my girlfriend from speaking about it and have drank what I can drink in order to erase the deed from my mind so that I might “alter my history.”  I literally cannot believe I’m about to tell you this factoid about me.  But you know what, Gentle Cash-ist?  I’ve always been honest and straight up with you and this blog will be no different.  Let me sum up the courage real quick as I uncork a bottle of vintage red.  Let me gather my thoughts and prep myself for humility.  Ok.  Here goes.  Reader, friend, admirer…in the last month (don’t think less of me), I flew coach on an American Airlines $AAL flight.

Criticize me all you want, but if we want someone to blame, it’s easily Ricardo, an employee of mine for the last four years.  He waited a little too long to book tickets to my last sporadic Vegas trip ($LVS, $WYNN, $MGM) and ended up seating me amongst blue collared parents, newlyweds, and frat boys.

Let me be clear on one thing.  When I have a trip that I look forward to and that I plan for, I make most of the arrangements myself.  I comb through Priceline $PCLN or Travelzoo $TZOO and I find the deal.  Just because I’m rich doesn’t mean that I like to waste money—that’s why I’m rich.  So when a distant relative of mine told me within one month that she was getting married in Las Vegas and that I had a limited window to get there, I trusted Ricardo to get me the best deal.  He failed (and is no longer living in the good old US of A).

So onto the American Airlines plane I went (thank God not on Spirit $SAVE).  Ricardo at least had enough sense not to give me a total hell.  And as I sat amongst the legion of middle-classers and prayed no one would photograph or recognize me, my girlfriend popped out her computer and logged on.

“I’ll get you a nice buffet later,” I hissed.  “Don’t waste my money on Internet on a 2.5 hour flight!”

“It’s only $10,” she replied.  “And it’s the only option for me to catch up on work.”

She had a point.  Because right now, plain and simple, $GOGO (the in-flight Wifi system) is a monopoly.  No matter what airline you fly, you have one choice if you want to connect your phone or computer to Wifi.  ONE CHOICE.  We are total slaves to our Androids and iPhones ($AAPL).  We cannot live a moment without Facebook $FB or Twitter $TWTR or Instagram or porn or whatever.  We MUST be connected to every single thing and any given second.

So if we have reports that 2013 made the most profit in a long while for airlines (+$7.4 billion), it doesn’t matter where that profit came from (i.e. the moderate cost of jet fuel).  What matters is that the planes kept flying and the passengers kept being crammed on board…and that they used GOGO if they were…bored.  Let me let you reread that a few times to get the brilliance of that pun.

I won’t invest in airlines (though Southwest $LUV is tempting, as I said in an earlier blog).  A one cent increase in fuel can spell millions of dollars or losses for a company that translates to earnings and hits me where it hurts.  Also, we’re in the midst of some of the most bizarre weather (Icepocalypse, fog, high winds, anyone?) that I’ve ever seen in my lifetime with flights literally being hit or miss.  I don’t want to be a part of that industry.

But if another study is telling me that profits and flights are at an all-time high, I know that once an American (or human) body gets afloat in the air, that the hankering to check email and more will afflict them.  Just like I’ve seen nonstop charges on my credit card for GOGO every time I Foursquare myself or my girlfriend into an airport.

Guys, $GOGO is risk.  It’s plain and simple risk.  Think back over the last year how many times you’ve flown, where you’ve flown, what airline you used, and whether or not you paid that $10 fee to surf while you hovered amongst the clouds.  After your transaction went though, how did you feel?  Satisfied?  Pleased?  Or angry?

It’s a monopoly and in all honesty maybe only good for short-term gains, though it had its share of them yesterday.  But that’s why we have the Risk portion of the #CashPie, isn’t it?  If we stick by our principles and our percentages, and you’ve used the service and loved it, then maybe…maybe it’s worth throwing some of your Risk funds at it?

SOURCE:  (http://www.cnbc.com/id/101465497)

If War, I’m Russian to be Putin in More Money in Stocks

Oooooh weeeee!  Tensions are mounting between Russia, Ukraine, and the rest of the world.  That asks a whole lot of questions about the upcoming few months and what the markets will do and it has me as giddy as a school boy.  Why, you ask?  Because inevitably traders and the public will panic, stocks will temporarily dip, I’ll move my cash into some unwarranted discounted stocks, and life will resume.  Why, Cash?  Because wars are different these days.  I had a history professor who once told me:

World War III will be fought with nuclear weapons.  World War IV will be fought with sticks and stones.

I know this.  You know this.  President Obama and Putin know this.  I’m salivating even more at the upcoming panic because for the most part, Putin is a sane man.  He might have a few screws loose and want dominance for Mother Russia, but all in all he still understands how things works.  In the end, things will end ok.

This is why I’m even more excited about this conflict than I was with Kim Jong Un and North Korea a few months back.  That guy is a bonafide lunatic and lunacy brings unpredictability.  We didn’t know if he was going to have a wild virgin orgy to the tune of Gangham Style and then launch nukes because the Snake People told him too.  We just didn’t know.  Like my police officer son always tells me—you can’t reason with crazy people.  They might truly believe you’re a fire monster from Mordor or that you’re on Jupiter.  They’re insane and they justify that insanity in their minds.

But Putin…good old rootin’ tootin’ Putin is NOT a lunatic, as far as I can tell.  So yours truly will use this ‘IMPENDING CRISIS’ as another opportunity to put together a shopping list of stocks that I want, need, and must have if we are to have a Russia-infused pullbackestan.

Target $TGT:  I wrote a full blog on why I love Target on any pullback any why it’s a solid Stalwart Beast in lieu of Wal-Mart $WMT “Does Target SwimSUIT You for Value?! $TGT $WMT $COST” (http://atthemoney.com/swimsuit)

Disney $DISFrozen smashing all kinds of records and soon to be released to DVD and Blu-Ray.  Upcoming Star Wars.  Upcoming Star Wars merchandise.  Disney’s brilliance in marketing Star Wars to the masses for a whole new generation.

Costco $COST:  I missed my entry pre-$100, and have regretted it ever since.  A must own.

AT&T $T:  Near 52-week lows and still the $AAPL leader.  Solid dividend that gets juicier every cent the stock ticks down.

Chipotle $CMG:  Pretty sure the breakfast edge (the cheapest meal with the largest margins of the day!) are already built in, and it’s run up far too much to jump in at this point.

Salesforce $CRM:  I’ve devoted my Tech Giants to the likes of Apple, Google $GOOG, Facebook $FB, and Tesla, and totally missed out on several entries here.  I hoped to jump in on disappointing earnings the last quarter, but amazing numbers cloud-ed my plans.

Radioshack $RSH:  Ha ha, I am kidding.

Not mentioned, but that are always on my BUY list include:  more Tesla $TSLA, more Amazon $AMZN, and more Apple $AAPL.  If you’re a new investor, I need you to notice that I’m focusing most of my attention (and funds) on the Stalwart Beasts.  They rarely plunge and plummet, so if some random news (QE, fiscal cliff, war with North Korea, war with Russia, if 12 Years a Slave hadn’t won Best Picture) yanks them down a bit, it’s a bonus for all of us.

There’s a knocking at the door.  It’s not a polite, tap-tap-tap, but a forceful KNOCK-KNOCK-KNOCK.  Who’s there?  Who is at our door?  And how have I avoided a ‘knockers’ pun at this point?  We approach the door, already knowing in our hearts who it is.  We hold our breath, unlock the deadbolt, and swing open the door and unveil someone we both expected and didn’t expect…hello Mr. Opportunity.